More about the project
A batch is a medium. It is round, attached to clothes and accessories
and communicates opinions, preferences or dislikes. The topics are various: Politics, advertisement, portraits of famous
people or favourite animals, music, sports, nonsense, kitsch et cetera.
Famous examples are "Nuclear power? No thanks!", Che Guevara
and the yellow smiley.
By carrying a batch the bearer supports its message and identifies himself
with it.
The individuals of a community often have a large quantity of overlaping
interests and opinions. Usually these interests and opinions bring a
group together in the first place.
With the I LOVE Button any group can carry their collective opinions
in the world:
In the internet the members feed two weblogs with words of things they
love or hate. Therefor they use the I LOVE and I HATE weblog which face
each other.
I LOVE and I HATE batches are attached to peoples
clothes. They are taged with the words "I love" or "I hate",
possess an integrated display and are wirelessly connected to the internet.
The contents of the weblogs are immediately transfered to the batches
and presented on the display. This way collective opinions of the community
are displayed on each members chest.
The bearers can identify themselves with their community and give it
their voice.
I LOVE ---------------------------------- I HATE |